2020 JUNO Nominee Group of the Year
2019 CCMA Album of the Year Winner
2019 JUNO Nominee Country Album of The Year
+ LIVE EXPERIENCES
WNBA
Team Canada Tokyo 2020
Canada Basketball National Team
+ LIVE EXPERIENCES
Hockey Hall of Fame Member
Former Captain of the Toronto Maple Leafs &
Chicago Blackhawks
+ LIVE EXPERIENCES
PWHPA
Hockey Canada National Team
+ LIVE EXPERIENCES
2021 Juno Award Winner
Rap Recording of the Year - ‘I Pray’ ft. Sean Kingston
+ LIVE EXPERIENCES
Who We Are
Standing Room Only Entertainment Group (SRO) is a boutique sport + entertainment agency that champions athletes, music artists and personalities in developing brand partnerships, growing community and defining legacy. We work with brands to create strategically-led partnerships with athletes and music artists to connect people through the power of sport, music and live experiences. Combining research with creative solutions, we develop new opportunities to deliver on brand and business objectives.
Today’s athletes and music artists possess powerful platforms that can amplify brand products and purpose-driven messages. As genuine and compelling storytellers, they connect with audiences bringing brands to life in authentic and trusting ways.
Sport and music connect us, ignite emotion and create a sense of belonging. We combine this emotive power with behavioral data insights to deliver strategic partnerships and targeted campaigns with creative solutions for talent, brands and properties. Our campaigns drive engagement, amplify brand affinity, and capture customer loyalty while delivering an unparalleled level of service that delivers results. We believe in the power of doing good, bringing people together and building legacy-defining partnerships.
Championing Women
As a female-led agency with extensive industry experience, we are passionate and committed to empowering girls and women in sports to increase participation, audiences and media exposure.
Through innovative partnerships and content, we work with female athletes and music artists to raise their profiles, generate larger fan followings and create marketing and business opportunities.
What We Do
SRO represents and works with a wide-network of professional athletes, including NHL, MLB, NBA, NFL, WNBA, PWHPA players and Olympians, leveraging our decades of global industry experience. Along with our music agency Organic Chemistry Partnerships, we represent over 35+ music artists. Taking a broad-spectrum approach to brand, community, business and philanthropic interests, we champion our talent in creating their unique path, forging their own community, and building a long-lasting legacy.
SRO brings people together to collaborate, strategize and create authentic partnerships. Combining the emotive power of sport and music with insights, we deliver targeted, customized and innovative campaigns for brands, athletes and music artists to reach coveted audiences and drive brand affinity, customer loyalty and revenue.
We are committed to creating innovative properties and initiatives with talent, brands, and properties to do good for society. We are passionate to do our part in helping to make positive change in the world through our strategic partnerships.
Athletes
Standing Room Only Entertainment Group represents and works with a wide-network of professional athletes, including NHL, MLB, NBA, NFL, WNBA, PWHPA players and Olympians, leveraging our decades of global industry experience. Connect with us today to learn more.